This is a question I am asked a lot in my personal and professional life and my answer is not as “cookie-cutter” as you might expect.
Many people believe PR to be a business full of glamour and perks run by bad guys who are all about spin and damage control.
I happen to have a more humble opinion on the matter because I recognize that communication as a fundamental aspect of the human condition.
From a baby crying for its bottle to a business owner offering a product they believe in. Nothing happens unless we communicate clearly and objectively. No progress. No meaningful relationships. Nothing.
Communication is an art that is not mastered overnight, but instead perfected overtime. It requires hard work and dedication. It is about making sure we get back to basics.
Without communication we would cease to exist.
So, why public relations?
Because we need to be reminded of this.