Category: Education

9 New Media/PR Lessons from the Experts at Boston University

Nicholas Porter

I recently had the pleasure of sitting in on a Boston University College of Communication course titled, “New Media and Public Relations.”

Taught by the PR veteran/thought leader/dragon slayer, Todd Van Hoosear, the 300-level course aims to explore the effects of new media on the fundamental theories, models and practices of public relations. It also covers and uses the interactive tools that are currently redefining the practice of public relations.

Below, I’ve shared nine key take-aways from my audit of the course. These — along with several others — were shared during my live-Tweeting of the lecture. I think even the most seasoned professional can pick up something new, here:

  1. Filter bubbles = dangerous. Our info is being filtered by our friends as well as Google and FB. | #BUNewMedia
  2. Key elements of a successful viral video: brevity, humor and appealing subject matter. | #BUNewMedia
  3. You can’t guarantee a viral video. But, you can maximize its likelihood. | #BUNewMedia
  4. Videos are filmed with 1st, 2nd and 3rd screens in mind — TV, computer and mobile screen. | #BUNewMedia
  5. Pinterest and copyrighting – major concerns emerging as businesses incorporate service into marketing strategy. | #BUNewMedia
  6. Blog comment activity has plummeted in last two years. Convo has moved to social media platforms — where it’s owned by FB, etc. #BUNewMedia
  7. Blogs — really referred to as websites and news sites these days. “Blog” now really refers to content management systems. | #BUNewMedia
  8. Facebook “Like-gating” proven to be a negative engagement tactic. | #BUNewMedia
  9. PR is about telling stories. New official definition [from PRSA] does not get an A+. | #BUNewMedia

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Note: Some Tweets listed above were slightly altered from their original form for the purpose of this blog post.

Life on the Cloud: Google Docs for Small Business

Nicholas Porter

Can a cloud improve your work day? Save time and resources, encourage productivity and cut overhead? What if it cost virtually nothing? Well, look no further – it’s likely time consider Google Docs.

A cloud-based office suite with data storage capabilities, Google Docs provides free word processing, spreadsheet and slideshow services equipped with menus, shortcuts and dialog boxes similar to Microsoft Office. Google Docs can store any type of file – even those not in Google Doc formats. It also provides 1 -GB of storage per user and allows real-time, collaborative editing capabilities. Perhaps most important, Google Docs allows users to access their files from any computer (or mobile device) – all that is required is an internet connection.

And of course, this is in addition to all the other great resources Google has to offer. Gmail provides easy-to-read threads that are a great for keeping track of conversations and important information. Its calendar capabilities practically mirror those of Microsoft Outlook and G-chat allows instant communication much like AIM. And let’s not forget about the Holy Grail – the company’s outstanding search capabilities.

No more self-emailing documents, wasting time exchanging edits and stalling progress on important projects. Google Docs is an extremely simple way for small business to limit costs and increase efficiency. Don’t be a Juggalo. Get onboard.

This article originally appeared on IAmTheTrend.com.

Advice from the Pros: Four Key Tips for Pitching Bloggers

Nicholas Porter

I love networking events. As a PR pro, why wouldn’t I? : )

Last night I attended The Publicity Club of New England’s “Blogger Relations for PR Pros” panel at Newton-Wellesley Hospital. It was a blast.

The panel was made up of a diverse group of individuals with varied backgrounds.   Some valuable advice was shared. Below are a few of my favorite nuggets from the night. Enjoy!

  • “Only use embargoes as a Trojan to get coverage – then tell your client you’re brilliant” – Jason Keith, SMB blogger, Boston.com