Category: Social Media

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The Data Doesn’t Lie: Secrets From The World of Data Science And Advice On How To Map Your Career

Nicholas Porter

How cool is data? I just attended a panel discussion entitled, “Talk Data to Me” put on by the good folks at General Assembly.

The focus of discussion was how data drives business and product decisions across industries, but also the ups-and-downs of working as data scientist, what companies who hire data scientists look for in candidates and what it is like to be a woman in the industry. Panel members were as follows:

  • Panel Members
    • Jessica Lachs, head of business operations & analytics, DoorDash
    • Lily Jiang, data science manager, Quora
    • Laura Burkhauser, senior product manager, Le Tote
    • Ive Cojuangco, data analyst, Everlane
    • Ling Chen, data science manager, Glassdoor

I live-Tweeted the event. If you’ve ever had interest in the world of data science check out the topics that were covered.

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Indie Film’s Not Dead, It Just Needed a (Social) Kick in the Ass

Nicholas Porter

When it came time to bring his passion project to the screen, indie film maker Dom Portalla wasn’t counting on a venture capitalist to swoop in and save the day.

Instead, he turned to the crowdfunding platform IndieGogo to turn his latest vision into reality — an approach a large number of  independent directors are now taking.

I caught up with Dom to discuss his upcoming film “Nicky,” the role of social media in current day independent film and the most rewarding aspects of his career.

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9 New Media/PR Lessons from the Experts at Boston University

Nicholas Porter

I recently had the pleasure of sitting in on a Boston University College of Communication course titled, “New Media and Public Relations.”

Taught by the PR veteran/thought leader/dragon slayer, Todd Van Hoosear, the 300-level course aims to explore the effects of new media on the fundamental theories, models and practices of public relations. It also covers and uses the interactive tools that are currently redefining the practice of public relations.

Below, I’ve shared nine key take-aways from my audit of the course. These — along with several others — were shared during my live-Tweeting of the lecture. I think even the most seasoned professional can pick up something new, here:

  1. Filter bubbles = dangerous. Our info is being filtered by our friends as well as Google and FB. | #BUNewMedia
  2. Key elements of a successful viral video: brevity, humor and appealing subject matter. | #BUNewMedia
  3. You can’t guarantee a viral video. But, you can maximize its likelihood. | #BUNewMedia
  4. Videos are filmed with 1st, 2nd and 3rd screens in mind — TV, computer and mobile screen. | #BUNewMedia
  5. Pinterest and copyrighting – major concerns emerging as businesses incorporate service into marketing strategy. | #BUNewMedia
  6. Blog comment activity has plummeted in last two years. Convo has moved to social media platforms — where it’s owned by FB, etc. #BUNewMedia
  7. Blogs — really referred to as websites and news sites these days. “Blog” now really refers to content management systems. | #BUNewMedia
  8. Facebook “Like-gating” proven to be a negative engagement tactic. | #BUNewMedia
  9. PR is about telling stories. New official definition [from PRSA] does not get an A+. | #BUNewMedia

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Note: Some Tweets listed above were slightly altered from their original form for the purpose of this blog post.