Tag: Boston

Social Media and Pizza: A Case Study

Nicholas Porter

I live and work in downtown Boston, MA. When it’s time for lunch, I have many options. Today, I wanted to try a new place. I wandered down Newbury Street and decided to check out Bostone Pizza.

Bostone Pizza claims that they are Boston’s “only authentic NY pizzeria, featuring thin crust Neapolitan and deep dish Sicilian pizza.”

I tend to like my pizza covered with the most outrageous toppings you can think of.  I also love it prepared in a variety of ways. For this reason, Bostone caught my attention. But when it’s my first time in a joint? I opt for a straight slice of cheese. That’s just how I roll.

Well, the slice did not disappoint. But you must remember that there are tons of lunchtime options around here. Newbury Street alone offers everything from Indian/Chinese fusion to Spanish tapas. How can a pizza parlor compete?

I think Bostone is going to be just fine.

While dining, I checked in on Foursquare. I also chose to share my location on Twitter. Within an hour, Bostone sought me out and recognized my patronage. Trust me; this sort of thing makes a difference. I think that many of Boston’s plugged-in professionals and undergraduates would agree.  

The next time I’m looking for lunch in downtown, I think I’ll try Bostone’s Mediterranean with extra feta.

My Plastic Surgery Experience

Nicholas Porter 1 Comment

I recently had plastic surgery.

You are probably still reading right now because you want to hear that I got calf implants or liposuction. Sorry, I’m a bit more practical than that.

An interest in body modification is what brought forth my need to go under the knife. Before jumping to conclusions, let me assure you that my tongue is still in one piece and I certainly do not have any facial tattoos.

Instead, here is the story of a 16-year-old who decided to gauge his earlobes. I liked the way they looked. Plus, the underground music and art scene I was a part of had always promoted body art and forward thinking. It all just made sense! Although I stopped wearing plugs several years ago, the time had finally come for me to tuck away all remnants of my modification days for good.

Why you ask? These ½ inch holes were becoming an albatross around my neck. They were imperfections on an otherwise perfect portrait. They were a reason for a potential employer to ask a question like, “Why do you have holes in your head?”

"Why do you have holes in your head?"
"Why do you have holes in your head?"

The time had come for bilateral ear repair.

I determined that the right man for the job was Dr. Daniel Del Vecchio of Back Bay Plastic Surgery. After my consultation, I was very comfortable with his explanation of the procedure and his staff. I was on my way!

Before sewing my earlobes back together, Dr. Del Vecchio needed expose the fresh tissue surrounding the holes. The need to preserve what was left of my earlobe made this a bit tricky.  He used a device typically used for skin biopsies to achieve this.

IMG_3984IMG_3987IMG_3989

With that goal accomplished, he began sewing them back together. They are now as good as new!

The final product!
The final product!

This site focuses on communications, right? I want to point out that Dr. Del Vecchio realizes the importance of social media and uses it to promote his practice. He is currently learning the ropes of Twitter and can be found at twitter.com/easybreast. You can also see footage from some of his procedures on his Youtube Channel — NSFW!  Finally, what business should be without a blog?  Read the latest at http://www.drdelvecchioblog.com/.

Oh, What A Campaign!

Nicholas Porter 1 Comment

I recently attended a showing of Jersey Boys at the Shubert Theatre in Boston, MA. I’m not a huge fan of theatre, especially musicals, but Jersey Boys really impressed me. The songs performed in the show were written decades before I existed and I still recognized almost all of them!  My post today is not going to be about Frankie Valli and the boys though; it’s instead going to be about how well the online presence of the show has been managed.

The folks over at Brodeur Blog are just a few of the many who have recently noticed a change in the way major theatre productions do things these days, noting that, “Broadway marketing [has become a] sophisticated machine with many shows rapidly embracing new and social media to entertaining and creative ends.” 

Their assessment couldn’t be closer to the truth.

Take a look at the Jersey Boys Blog. It contains a plethora of information for anyone even remotely interested in the production. It contains interviews with regional cast members, reviews from the original members of The Four Seasons and Broadway box office reports. It comes fully equipped with sharing capabilities and links to social networking sites dedicated to the show. It updates almost daily.

It’s certainly not as technically impressive as the official website, but for a casual theatergoer who enjoyed the show and wants to learn more about The Four Seasons and the folks who brought them to life onstage, it is an excellent source of information.

Content will always be king, and JBB delivers.