How to Use Social Media in Your Job Hunt

I know plenty of folks who are looking for a job, yet refuse to join social networking sites like Twitter, LinkedIn and Facebook. It’s as if they are trying to prove something. The only thing they are proving is that they don’t understand how the rules have changed. Here are a few tips on how to use social media to find the job you deserve.

Make Your Debut

Whether you are an established professional or a graduate looking to catch a break, you must take the appropriate steps to establish your online identity. Start a blog that focuses on your professional interests and then create accounts on Twitter, LinkedIn and Facebook to promote your endeavor. 

Employers are not going to seek you out. You must make sure your voice is heard loud and clear.

Share the Right Information

When using Twitter to aid your job-hunt, you must be somewhat strategic. What sort of information are you sharing? If you are not reading and re-tweeting articles that cover topics relevant to your field, you are not doing all you can to brand yourself online. That account executive at XYZ PR is not going to notice you if you are solely tweeting about Cheetos and Jean-Claude Van Damme movies. Well, that would probably catch my attention, but I’ll save that for another blog entry…

Go Against the Grain

Do you have an opinion? Do not be afraid to share it! Let’s face it, the social media landscape is filled with @-kissers who love to offer groundbreaking comments like “great post!” on all the hottest blogs. The folks who stand out are those who respectfully voice differing opinions and engage others in conversation.

Pull the Trigger

So you’ve built your online presence and traded messages with a few established professionals. Now what? Pull the trigger!

Ask your new contacts if they would be willing to sit down for an informational interview. This is an excellent way to learn more about your industry and put yourself in front of the people who matter the most.

Think you are done? Not by a long shot!  Ask your social media contacts if you can contribute to their blog as a guest. Start a Twitter-Chat or organize a Tweet-Up. Ask everyone for referrals. Above all else, stay relevant!

Do you have a success story you are willing to share?

My Plastic Surgery Experience

I recently had plastic surgery.

You are probably still reading right now because you want to hear that I got calf implants or liposuction. Sorry, I’m a bit more practical than that.

An interest in body modification is what brought forth my need to go under the knife. Before jumping to conclusions, let me assure you that my tongue is still in one piece and I certainly do not have any facial tattoos.

Instead, here is the story of a 16-year-old who decided to gauge his earlobes. I liked the way they looked. Plus, the underground music and art scene I was a part of had always promoted body art and forward thinking. It all just made sense! Although I stopped wearing plugs several years ago, the time had finally come for me to tuck away all remnants of my modification days for good.

Why you ask? These ½ inch holes were becoming an albatross around my neck. They were imperfections on an otherwise perfect portrait. They were a reason for a potential employer to ask a question like, “Why do you have holes in your head?”

"Why do you have holes in your head?"
"Why do you have holes in your head?"

The time had come for bilateral ear repair.

I determined that the right man for the job was Dr. Daniel Del Vecchio of Back Bay Plastic Surgery. After my consultation, I was very comfortable with his explanation of the procedure and his staff. I was on my way!

Before sewing my earlobes back together, Dr. Del Vecchio needed expose the fresh tissue surrounding the holes. The need to preserve what was left of my earlobe made this a bit tricky.  He used a device typically used for skin biopsies to achieve this.

IMG_3984IMG_3987IMG_3989

With that goal accomplished, he began sewing them back together. They are now as good as new!

The final product!
The final product!

This site focuses on communications, right? I want to point out that Dr. Del Vecchio realizes the importance of social media and uses it to promote his practice. He is currently learning the ropes of Twitter and can be found at twitter.com/easybreast. You can also see footage from some of his procedures on his Youtube Channel — NSFW!  Finally, what business should be without a blog?  Read the latest at http://www.drdelvecchioblog.com/.

Why Public Relations?

This is a question I am asked a lot in my personal and professional life and my answer is not as “cookie-cutter” as you might expect.

Many people believe PR to be a business full of glamour and perks run by bad guys who are all about spin and damage control.

I happen to have a more humble opinion on the matter because I recognize that communication as a fundamental aspect of the human condition.

From a baby crying for its bottle to a business owner offering a product they believe in. Nothing happens unless we communicate clearly and objectively. No progress. No meaningful relationships. Nothing.

Communication is an art that is not mastered overnight, but instead perfected overtime. It requires hard work and dedication. It is about making sure we get back to basics.

Without communication we would cease to exist.

So, why public relations?

Because we need to be reminded of this.