A marketing leader analyzing the marketing framework on a whiteboard, illustrating the critical role of strategic frameworks in effective marketing leadership.

Always In Your Corner: Why The Marketing Framework Is The Secret To Effective Marketing Leadership

It just happens. Marketing leaders get bogged down in the weeds. 

More often than not, they’re furiously multitasking 一 fine-tuning strategies, removing roadblocks, collaborating across the board, and, let’s not forget, managing feedback from every other department in the organization. 

After all, it’s no secret that marketing is the one function in almost every organization where strong opinions and input from every department is not just typical but expected.

It can be overwhelming. But, honestly? You can always rely on “one simple trick” that can ground even the busiest marketing leaders.

I’m not talking about a shiny new tactic or anything related to whatever trendy buzzword you heard on a podcast last week.

No, what I’m referring to is far more useful.

Read More

Delivering Constructive Criticism: 5 Essential Tips For Managers Who Deliver Feedback

This article was updated on August 10, 2024

Who loves performance reviews? Spontaneous feedback? How about constructive criticism?

Yeah. Nobody does. Especially managers.

Now, don’t get me wrong. Modern managers worth their salt undoubtedly understand the importance of effectively delivering constructive criticism and effective feedback.

They recognize it is essential for learning and growth, as well as advancement in their employees’ careers.  

But there is an art to delivering it — and lots to consider before putting that meeting invite on your employee’s calendar.

Read More