Tag: Marketing

A young female content marketer seated at her desk in a modern tech company office, deeply focused on creating a marketing plan. The office is sleek and minimalist, with large windows allowing natural light to flood the room.

B2B Content Marketing: 3 Key Hacks For Building an Effective Strategy That Drives Results

Nicholas Porter

This article was updated on June 25, 2024

It’s often said that while you’re entitled to your own opinions, you’re not entitled to your own facts. Well, the facts are in.

Modern B2B marketing budgets are on the rise and marketing leaders are carving out more and more of the pie for content marketing.

Why such a focus on content marketing? Because it works.

Content marketing is an essential part of any serious marketing plan due to its ability to build credibility, generate quality leads and smash sales goals.

Here’s a quick look at the numbers:

  • Content marketing helps 76% of B2B marketers generate quality leads. 一 The Content Marketing Institute

  • B2B organizations that create informative and practical blog content for prospects receive 52% more organic traffic than those that just post company news. 一 Backlinko

  • 58% of B2B marketers have used content marketing to generate revenue within the last 12 months alone. 一 The Content Marketing Institute

These are just a sample of the results you can expect from smart and driven marketers who develop strategic and creative content marketing plans that feature clear goals and a confident plan for meeting them.

But what about B2B content marketers who run content programs without any goal or strategy in mind?

Read More

Life on the Cloud: Google Docs for Small Business

Nicholas Porter

Can a cloud improve your work day? Save time and resources, encourage productivity and cut overhead? What if it cost virtually nothing? Well, look no further – it’s likely time consider Google Docs.

A cloud-based office suite with data storage capabilities, Google Docs provides free word processing, spreadsheet and slideshow services equipped with menus, shortcuts and dialog boxes similar to Microsoft Office. Google Docs can store any type of file – even those not in Google Doc formats. It also provides 1 -GB of storage per user and allows real-time, collaborative editing capabilities. Perhaps most important, Google Docs allows users to access their files from any computer (or mobile device) – all that is required is an internet connection.

And of course, this is in addition to all the other great resources Google has to offer. Gmail provides easy-to-read threads that are a great for keeping track of conversations and important information. Its calendar capabilities practically mirror those of Microsoft Outlook and G-chat allows instant communication much like AIM. And let’s not forget about the Holy Grail – the company’s outstanding search capabilities.

No more self-emailing documents, wasting time exchanging edits and stalling progress on important projects. Google Docs is an extremely simple way for small business to limit costs and increase efficiency. Don’t be a Juggalo. Get onboard.

This article originally appeared on IAmTheTrend.com.