Tag: Public Relations
Oh, What A Campaign!
I recently attended a showing of Jersey Boys at the Shubert Theatre in Boston, MA. I’m not a huge fan of theatre, especially musicals, but Jersey Boys really impressed me. The songs performed in the show were written decades before I existed and I still recognized almost all of them! My post today is not going to be about Frankie Valli and the boys though; it’s instead going to be about how well the online presence of the show has been managed.
The folks over at Brodeur Blog are just a few of the many who have recently noticed a change in the way major theatre productions do things these days, noting that, “Broadway marketing [has become a] sophisticated machine with many shows rapidly embracing new and social media to entertaining and creative ends.”
Their assessment couldn’t be closer to the truth.
Take a look at the Jersey Boys Blog. It contains a plethora of information for anyone even remotely interested in the production. It contains interviews with regional cast members, reviews from the original members of The Four Seasons and Broadway box office reports. It comes fully equipped with sharing capabilities and links to social networking sites dedicated to the show. It updates almost daily.
It’s certainly not as technically impressive as the official website, but for a casual theatergoer who enjoyed the show and wants to learn more about The Four Seasons and the folks who brought them to life onstage, it is an excellent source of information.
Content will always be king, and JBB delivers.
Why Public Relations?
This is a question I am asked a lot in my personal and professional life and my answer is not as “cookie-cutter” as you might expect.
Many people believe PR to be a business full of glamour and perks run by bad guys who are all about spin and damage control.
I happen to have a more humble opinion on the matter because I recognize that communication as a fundamental aspect of the human condition.
From a baby crying for its bottle to a business owner offering a product they believe in. Nothing happens unless we communicate clearly and objectively. No progress. No meaningful relationships. Nothing.
Communication is an art that is not mastered overnight, but instead perfected overtime. It requires hard work and dedication. It is about making sure we get back to basics.
Without communication we would cease to exist.
So, why public relations?
Because we need to be reminded of this.