This article was updated on June 25, 2024
It’s often said that while you’re entitled to your own opinions, you’re not entitled to your own facts. Well, the facts are in.
Modern B2B marketing budgets are on the rise and marketing leaders are carving out more and more of the pie for content marketing.
Why such a focus on content marketing? Because it works.
Content marketing is an essential part of any serious marketing plan due to its ability to build credibility, generate quality leads and smash sales goals.
Here’s a quick look at the numbers:
- Content marketing helps 76% of B2B marketers generate quality leads. 一 The Content Marketing Institute
- B2B organizations that create informative and practical blog content for prospects receive 52% more organic traffic than those that just post company news. 一 Backlinko
- 58% of B2B marketers have used content marketing to generate revenue within the last 12 months alone. 一 The Content Marketing Institute
These are just a sample of the results you can expect from smart and driven marketers who develop strategic and creative content marketing plans that feature clear goals and a confident plan for meeting them.
But what about B2B content marketers who run content programs without any goal or strategy in mind?
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