Tag: Twitter

Social Media and Pizza: A Case Study

Nicholas Porter

I live and work in downtown Boston, MA. When it’s time for lunch, I have many options. Today, I wanted to try a new place. I wandered down Newbury Street and decided to check out Bostone Pizza.

Bostone Pizza claims that they are Boston’s “only authentic NY pizzeria, featuring thin crust Neapolitan and deep dish Sicilian pizza.”

I tend to like my pizza covered with the most outrageous toppings you can think of.  I also love it prepared in a variety of ways. For this reason, Bostone caught my attention. But when it’s my first time in a joint? I opt for a straight slice of cheese. That’s just how I roll.

Well, the slice did not disappoint. But you must remember that there are tons of lunchtime options around here. Newbury Street alone offers everything from Indian/Chinese fusion to Spanish tapas. How can a pizza parlor compete?

I think Bostone is going to be just fine.

While dining, I checked in on Foursquare. I also chose to share my location on Twitter. Within an hour, Bostone sought me out and recognized my patronage. Trust me; this sort of thing makes a difference. I think that many of Boston’s plugged-in professionals and undergraduates would agree.  

The next time I’m looking for lunch in downtown, I think I’ll try Bostone’s Mediterranean with extra feta.

How to Use Social Media in Your Job Hunt

Nicholas Porter 7 Comments

I know plenty of folks who are looking for a job, yet refuse to join social networking sites like Twitter, LinkedIn and Facebook. It’s as if they are trying to prove something. The only thing they are proving is that they don’t understand how the rules have changed. Here are a few tips on how to use social media to find the job you deserve.

Make Your Debut

Whether you are an established professional or a graduate looking to catch a break, you must take the appropriate steps to establish your online identity. Start a blog that focuses on your professional interests and then create accounts on Twitter, LinkedIn and Facebook to promote your endeavor. 

Employers are not going to seek you out. You must make sure your voice is heard loud and clear.

Share the Right Information

When using Twitter to aid your job-hunt, you must be somewhat strategic. What sort of information are you sharing? If you are not reading and re-tweeting articles that cover topics relevant to your field, you are not doing all you can to brand yourself online. That account executive at XYZ PR is not going to notice you if you are solely tweeting about Cheetos and Jean-Claude Van Damme movies. Well, that would probably catch my attention, but I’ll save that for another blog entry…

Go Against the Grain

Do you have an opinion? Do not be afraid to share it! Let’s face it, the social media landscape is filled with @-kissers who love to offer groundbreaking comments like “great post!” on all the hottest blogs. The folks who stand out are those who respectfully voice differing opinions and engage others in conversation.

Pull the Trigger

So you’ve built your online presence and traded messages with a few established professionals. Now what? Pull the trigger!

Ask your new contacts if they would be willing to sit down for an informational interview. This is an excellent way to learn more about your industry and put yourself in front of the people who matter the most.

Think you are done? Not by a long shot!  Ask your social media contacts if you can contribute to their blog as a guest. Start a Twitter-Chat or organize a Tweet-Up. Ask everyone for referrals. Above all else, stay relevant!

Do you have a success story you are willing to share?

How the iPhone has Changed My Life

Nicholas Porter 4 Comments

I’m a bit late to the iPhone party.  Actually, scratch that.

I waited until I could purchase the device at a reasonable price – and that is not something I am ashamed to admit.  When an upgrade offer of $99 for the phone with a two-year contract came to my attention, how could I say no?

As an iPhone user for a little over a month now, I have difficulty remembering how I functioned without it. Today, I’m going to share with you a few apps that have changed my life.

Facebook for iPhone and Echofon

I’m going to lump these two applications together. Do they really need an introduction? Well, yes. Not everyone sits on TechCrunch all day. Elitist bloggers please take note!

Facebook for iPhone allows access to your Facebook account in ways you never imagined. The application has a grid-like menu that provides easy access to all of Facebook’s most important features and makes sharing photos incredibly easy. Push notifications  – which should have been a no-brainer from the start – only recently arrived, but who cares? It’s just an added bonus. I would have used it no matter what. Afterall, this is Facebook – we use it, we love it and we cannot live with out it!

Echofon is routinely touted as the best free Twitter app on the market.  It loads fast, offers multiple features and allows you to view profiles with ease.  Although push notification features are only available by purchasing Echofon Pro, I’m not terribly disappointed.

Pandora

Distractions – i.e. real life – have disrupted my intake of music over the years. I no longer attend local shows as often as I once did and I’ve become less willing to take risks with my discretionary income. The solution? Pandora Radio!

After entering a song or artist you enjoy, the service automatically selects music and artists that are similar. Although I was already familiar with Pandora, I was overjoyed to hear there was a Pandora app available for the iPhone. Pandora is the type of service that seems made for mobile devices. I would have to guess that users get way more mileage out of this app than they ever would just using the web-based version.

Are you familiar with the Music Genome Project? If not, take a look. It’s an incredible project and the reason why you can enjoy Pandora today!

Dragon Dictation

Dragon Dictation is a speech recognition program that translates your spoken word to text. Once translated, you can text or email instantaneously. Its accuracy is quite impressive and it also allows you to add punctuation.  The app has received some rave reviews with good reason; long texts and emails now take only seconds to create and edit before before they are ready to be sent.

Dragon Dictation is too good to be free. Hop aboard before they start charging!

Honorable Mentions:

TweetDeck

I have been toying with Tweetdeck for the past couple weeks and I find it to be incredibly useful. It has become especially handy when I participate in Twitter chats from my phone because it allows me to create streams divided by hashtags.

Can 19% of the market really be wrong?

I Am T-Pain

Okay, the I Am T-Pain app really didn’t change my life, but it is a hell of a lot of fun to play around with. Even CNN thinks so!

Use this app to sing along to your favorite auto-tuned cuts from T-Pain himself.  Once complete, simply upload them and share with friends!

Zombie Hunter (7DA)

I have not wasted this much time on a videogame since the halcyon days of Nintendo.

If you are as big a zombie fan as I am, you have to check out ZombieHunter 7DA. You will find hours of delight in cutting down hordes of the undead while completing various missions designed to help save the world from “mutation.” The graphics on this game are top notch and the replay value is through the roof! Best of all, it’s free!

What are the iPhone apps have you been using?